Bright Starts is an American brand that brings colour, joy and imagination into the earliest stages of childhood. Since 1969, the brand has created playful products that inspire curiosity and support children’s development from birth to three years of age.

Each design is made to engage the senses and strengthen both body and mind. With vibrant colours, soft textures and gentle sounds, Bright Starts invites little ones to explore the world through play while creating happy moments for the whole family.

Better together

Bright Starts also collaborates with trusted partner brands that share the same passion for quality and innovation. Together they create unique products that enrich playtime and make everyday moments brighter for children and parents alike.