Silver Cross
Premium baby products from a British design icon
Silver Cross combines over a century of craftsmanship with modern innovation to create beautifully designed prams, strollers and car seats. Each product reflects the brand’s commitment to quality, safety and timeless British style.
Crafting trust, comfort and elegance since 1877
Founded in 1877 by William Wilson in Yorkshire, England, Silver Cross has been a symbol of quality, craftsmanship and innovation for nearly 150 years. Every product embodies the brand’s dedication to safety, comfort and elegance - principles that have made Silver Cross one of the world’s most trusted names in baby care.
The collection includes prams, strollers, car seats and accessories that combine modern functionality with the finest materials and meticulous attention to detail. Designed in the heart of Yorkshire, each piece carries forward the brand’s heritage while embracing contemporary design and sustainability.
Loved by families around the world - including generations of the British Royal Family - Silver Cross remains a timeless companion for modern parenthood, built on care, trust and enduring craftsmanship.